SEATTLE ITINERARY/

 

8:00-9:00am

Check In

9:00-10:00am

Turn your passion into profit… straight talk from women entrepreneurs

Three inspirational entrepreneurs reveal how they developed their businesses through passion, persistence and perseverance creating their own success stories. Hear about the business challenges they have faced, the lessons they have learned.

Featuring: Anne-Marie Faiola/ Bramble Berry Inc., Larisa Goldin/ Founder Dreamclinic, Rachel Brandzel/ Real Card Company

Moderator: Kelley L. Moore

10:15-11:00am

High impact low-cost marketing & Web marketing success stories

In today’s competitive marketplace, promotions must be memorable and meaningful – but not break the bank. Get strategies for creating low-cost, high-impact marketing that create excitement around your brand whether in-store or online. Top strategies for using your website to get more leads, more customers and more sales.

Featuring: Whitney Keyes/ whitneyandwyatt.com, Nicole Donnelly/BabyLegs, LLC

Moderator: Lara Eve Feltin / Biznik

11:15-12:00

Break Out Sessions

Choose one of the following:

  1. What your customer wants next- Staying up to the minute and translating
    trends into strategy

No one wants to become irrelevant – especially not to their customer! Learn how to stay ahead of the game using trend research.

Featuring: Kelley L. Moore, Lani Lindsay/ Starbucks, Christy Weber/ JunebugWeddings.com

Moderator: Shannon Kelly/ IN YOUR HEAD, LLC

  1. HELP! Can you build me a website?

Small business owners can find web technology a daunting challenge. With so many products on the market it is difficult to decide which ones best suit the needs of your business. Learn how to select the best products and services to suit the online needs of your business from those in the know. Learn the options – ask the experts.

Featuring: Jessica Campbell/ Spa Scotta, Susan Alexander/ Susabella, Inc, Marc Rapaport/ Blue Sky Projects, LLC

Moderator:  Whitney Keyes/ whitneyandwyatt.com

12:00-1:30pm

ROUNDTABLE CHAT with LEADING LOCAL RESOURCE GROUPS
*Lunch included


Roundtable Hosts:
Maggie Winkel/ startupjUNKiE, Ladies Who Launch/ Melody Biringer, Dan McComb and Lara Feltin/ Biznik, Kelly Sharples/ Enterprising Moms, Joy Canova/ WBO, Cindy Tortorici/ The Link for Women

1:30-2:15pm

Break Out Sessions

Choose one of the following:

  1. Capital with Confidence -Decreasing your cost and improving your bottom
    line

From start-up to expansion, every small business owner wants to master “the money stuff”. Get the inside scoop, tools, and resources to confidently navigate the financial waters.

Featuring: Carrie Toppano/ Gravity Payments, Gale Kirsopp, Karen Jenkins/ WaMu NW Small Business Area Manager

Moderator: Whitney Keyes/ whitneyandwyatt.com

  1. Hit send…Email Marketing

Technology makes it easier than ever to keep up with your customers. How to use effective email newsletters, blogs and search engine optimization to keep your business on the forefront of your customers' minds.

Featuring: Sheila Shultz/ 360 Online Marketing Agency, Wendy Ogryzek/ bWyse, Lynda McDaniel

Moderator: Azi Jarmick / WAMU

2:30-3:15pm

Break Out Sessions

Choose one of the following:

  1. Be True to Your Brand - Do you have a business soul?

What is your brand telling the world? Building your most important asset – your Brand- is vital. Your brand is your company’s soul. What is yours telling the world? Learn how to differentiate yourself and achieve effective positioning that will leave an indelible impression in your customer’s mind.

 

Featuring: Sharelle Klaus/ Dry Soda, Candice Caldwell/ Fashion Ethic, Inez Gray/ Habitude

Moderator: Maggie Winkel/ startupjUNKiE

  1. Internet magic

Want to know how social media tools such as blogs and podcasting can help your brand and business? MySpace, Facebook, eBay, Blogs, Podcasting…your customer is online like never before. Learn how to harness the power of social networking sites and Web 2.0 services to
expand your brand with little cost for a lot of impact.

Featuring: Kelsey Foster/ MysavySpace.com, Janelle Elms/ Janelle/OSI Rock Stars, Shelly Farnham/ Wagglelabs

Moderator: Dan McComb/ Biznik

3:30-4:15pm

Press Release Straight from the horses mouth!

We've gathered editors and writers from top Northwest publications to tell you how to grab their attention and win media exposure for your business.

Featuring: Kelley L. Moore/ King 5 Lifestyle Expert, Jacqui Boland/ red-tricycle.com , Andrea Delimont / Seattle Magazine

Moderator: Lissa Gruman/ Gruman & Nicoll

4:15-5:00pm

Social Hour

Sip, swap stories, and build camaraderie with your fellow mavens.