9:00am Welcome/KEYNOTE

Chris Van Dyke, CEO/Nau, Inc.

9:30-10:15am

Turn your passion intoprofit… straight talk from women entrepreneurs

Inspirational entrepreneurs reveal how they developed their businesses throughpassion, persistence and perseverance creating their own success stories. Hear about the business challenges they have faced, the lessons they have learned.

Featuring: Kathi O’Neil/Westover Media & Portland Picks, Carol Gardner/Zelda Wisdom, Suzanne Hein/Lexi Dog Boutique & Social Club

Moderator: Cindy Tortorici/The Link for Women

10:15-11:00am

Hit Send…the value of email and online marketing

Learn how to make your email newsletters/promotions effective. Use blogs, search engine optimization and online marketing to keep your business on the forefront of your customers' minds.

Featuring: Rebecca Taubman/Lucy, Mark Hayes/Flowerbud.com, Melissa Shaw/What Counts Inc.

Moderator: Hallie Janssen/Anvil Media

11:15-12:00pm

BREAK-OUT SESSIONS

Choose one of the following:

1. Do you have a business soul? What is your brand telling the world?

Building your most important asset – your Brand- is vital. Achieve a unique and effective positioning in your marketplace.

Featuring: Craig Opfer/Magneto Brand Advertising, Jami Curl/Saint Cupcake
Moderator: Gloria M. Jung/ ORIENTED.COM

2. HELP! Can you build me a website?

Small business owners can find web technology a daunting challenge. With so
many technologies (blogs, content management systems, email newsletter
systems, ecommerce, etc.) on the market, it is difficult to decide which
ones best suit the needs of your business. Learn the options - ask the
experts.

Featuring: Katherine Gray, Mark Wyner/Mark Wyner Design, Guiseppe Lipari/Studio Lipari

Moderator: Dan McComb/Biznik

12:00-1:30pm
ROUNDTABLE CHAT with LEADING LOCAL RESOURCE GROUPS

*Lunch included

Roundtable Hosts: Cindy Tortorici/The Link for Women, Rebecca Shapiro/Ladies Who Launch, Marlynn Schotland/Portland Mamas Inc., Kristi Jo Lewis/Young Women Social Entrepreneurs, Lara Eve Feltin /BIZNIK

1:30-2:15pm

BREAK-OUT SESSIONS

Choose one of the following:

1. Increase your bottom line

Local experts give you the inside scoop, tools, and resources to confidently get started on improving your business bottom line.
Featuring: Regina Perata/Perata Consulting, Luna Jaffe/Edward Jones,

Michelle Cairo/In the Black Business Consulting
Moderator: Stephanie Knight/Owner, Green Lemonaide

2. High impact low-cost marketing

Promotions such as contests, special giveaways, and events transform your business into a hub of excitement. Find out how to get your message out options such as print, video, DRTV, viral, etc.

Featuring: Melody Biringer/ CRAVE Party, Whitney Keyes / whitneyandwyatt.com, Doug Garnett/Atomic Direct

Moderator: Veronika Noize

2:15-3:00pm

BREAK-OUT SESSIONS

Choose one of the following:

1. TRENDS: How the latest trends affect your future business

How to cope with fast changing consumer trends…being ahead of the game

Featuring: Lisa Radon/Ultra PDX, Andi Koegler/The Changing
Room Magazine, Rebecca Luke/les Egoistes   

Moderator: Julia Duryea/Souk

2. Internet magic!

Want to know how social media tools such as blogs, profile sites, and podcasting can help your brand and business? How to use online resources like MySpace, Facebook, LinkedIn, eBay, and others to support and market your business for low or no cost.

Featuring: Kelsey Foster/MySavvySpace.com, Brad Porteus/Yelp.com

Moderator:  Rebecca Shapiro/Ladies Who Launch

3:15-4:00pm

Building Buzz: How to Get Media Coverage for YourBiz

Editors and writers from top Northwest publications share what works and what doesn’t when it comes to getting ink for your business.

Featuring: Laura Gunderson/The Oregonian, Rob Smith/Portland Business Journal, Richard Meeker/Willamette Week

Moderator: Marlynn Schotland/SchotlandPR